As the original authors of the photograph that sparked the viral phenomenon, Bleasdale and her partner Paul Jinks later expressed frustration and regret over being "completely left out from the story", including their lack of control over the story, the omission of their role in the discovery, and the commercial use of the photograph. How The Dress allows to decode the neuronal pathway of an optical illusion".
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Celebrities with larger Twitter followings began to weigh in overnight. Taylor Swift 's tweet—which described how while she saw it as blue and black, the whole thing left her "confused and scared"—was retweeted , times and liked , times. Lady Gaga described the dress as " periwinkle and sand," while David Duchovny called it teal. Other celebrities, including Ellen DeGeneres and Ariana Grande , mentioned the dress on social media without mentioning specific colours.
In the UK, where the phenomenon had begun, Ian Johnson, creative manager for dress manufacturer Roman Originals, learned of the controversy from his Facebook news feed that morning. I just laughed and told the wife that I'd better get to work," he said. Businesses that had nothing to do with the dress, or even the clothing industry , devoted social media attention to the phenomenon. Adobe retweeted another Twitter user who had used some of the company's apps to isolate the dress's colours.
Jenna Bromberg, senior digital brand manager for Pizza Hut , saw the dress as white and gold and quickly sent out a tweet with a picture of pizza noting that it, too, was the same colours. Do called it "literally a tweet heard around the world". Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue,  and by 1 March, the original BuzzFeed article had received over 37 million views.
The dress itself was confirmed as a royal blue "Lace Bodycon Dress" from the retailer Roman Originals, which was actually blue-and-black in colour;   although available in three other colours red, pink, and ivory, each with black lace , a white and gold version was not available at the time. The day after McNeil's post, Roman Originals' website experienced a major surge in traffic; a representative of the retailer stated that "we sold out of the dress in the first 30 minutes of our business day and after restocking it, it's become phenomenal".
By 1 March, over two-thirds of BuzzFeed users polled responded that the dress was white and gold. There is currently no consensus on the precise perceptual mechanisms that explain why the dress elicits such apparently stable, discordant and bimodal color perceptual distributions within groups of viewers,  though the distributions themselves have been confirmed and characterized in controlled experiments described below.
There are currently no synthetic stimuli that have been constructed to replicate the effect in the remarkably clear way the original image does. Neuroscientists Bevil Conway and Jay Neitz believe that the differences in opinions are a result of how the human brain perceives colour , and chromatic adaptation. Conway believes that it has a connection to how the brain processes the various hues of a daylight sky: Our visual system is supposed to throw away information about the illuminant and extract information about the actual reflectance Similar theories have been expounded by the University of Liverpool 's Paul Knox, who stated that what the brain interprets as colour may be affected by the device the photograph is viewed on, or the viewer's own expectations.
Neuroscientist and psychologist Pascal Wallisch states that while inherently ambiguous stimuli have been known to vision science for many years, this is the first such stimulus in the colour domain that was brought to the attention of science by social media. He attributes differential perceptions to differences in illumination and fabric priors, but also notes that the stimulus is highly unusual insofar as the perception of most people does not switch.
If it does, it does so only on very long time scales, which is highly unusual for bistable stimuli, so perceptual learning might be at play. Smith compared the phenomenon with Ludwig Wittgenstein and the rabbit—duck illusion. The Journal of Vision , a scientific journal about vision research, announced in March that a special issue about the dress would be published with the title A Dress Rehearsal for Vision Science. Scientific work is ongoing. Women and older people disproportionately saw the dress as white and gold.
The researchers further found that if the dress was shown in artificial yellow-coloured lighting almost all respondents saw the dress as black and blue, while they saw it as white and gold if the simulated lighting had a blue bias.
A study carried out by Schlaffke et al. These areas are thought to be critical in higher cognition activities. The dress effectively captured the collective attention of online networks; in South Africa , the Salvation Army has attempted to re-direct some of this mass awareness towards the issue of domestic violence.
As the original authors of the photograph that sparked the viral phenomenon, Bleasdale and her partner Paul Jinks later expressed frustration and regret over being "completely left out from the story", including their lack of control over the story, the omission of their role in the discovery, and the commercial use of the photograph.
The dress was included on multiple year-end lists of notable internet memes in From Wikipedia, the free encyclopedia. Redirected from The dress viral phenomenon.
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